Let’s understand Keywords, types and their role in Search Engine Optimization. This tutorial is part of SEO Complete Guide under #Mission9MB by Saad Ali Bhatti.
In first two tuts, we discussed what is SEO and what’s the right way or approach to learn SEO. In this third part, Keyword is focused.
This tutorial discusses the following topics:
1) What are keywords? Basic definition and significance.
2) Why do we do Keyword Research? We discussed how we find New Topic Ideas. Also, we find out how people are searching for what they need.
3) Then we discussed Keyword Types
a) Head Keywords (Highly Competitive)
b) Body keywords (Mid Range)
c) Long Tail Keywords (Yes, we should definitely opt for these keywords as competition is not high and rates are affordable)
d) LSI Keywords (Latent Semantic Indexing).
4) Furthermore, we talked about Keyword Intent. This is something you all need to understand well to be an expert in SEO. Intent is the real game changer in 2020. There are different ways we can use to find out intent:
a) Informational : To get information (It’s intent)
b) Navigational : We know where we are heading.
c) Investigational : We compare two or more things.
d) Transactional : We know what we’re trying to buy or intending for.
And much more as always…. Journey continues… Mission0MB continues…
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