Text based logo design in CorelDRAW is very easy. All it needs is an understanding of Clients’ business , psychology and rules of the game.
In this tutorial, we learnt about designing text logos in Corel Draw ( Urdu and Hindi speaking fellows can follow along easily). First we discussed the importance of text logos in today’s world. We also searched Google to find out examples of typographic logos. This is our brainstorming session as always. All over the world, freelance designers and professional artists do the same for inspiration.
Then we started our discussion about Text Tool. We can access this tool from the tool box directly or we can press keyboard shortcut i.e. F8. In Coreldraw, there are two types of text:
1) Artistic Text, and
2) Paragraph Text
When we click on document, the cursor starts blinking. This is called artistic text. For paragraph text, we need to define an area. We draw a marquee.
Artistic Text is basically used for titles or headings etc (Usually it is one or a few words in one line). We explored different ways to increase or decrease font size. We can resize the text size manually by dragging from the nodes or we can press Ctrl + 8 (of Numpad) to increase and Ctrl + 2 (of Numpad) to decrease. Likewise, we can rotate the text vertically by pressing Ctrl + . (period) and to move it back to horizontal position, we’ll press Ctrl + , (Comma).
To adjust the kerning (Character Spacing), we can press Ctrl + Shift + (Tap on greater than sign). To reduce the spacing between individual characters within a word, press and ctrl + shift + (start tapping on less than sign).
We can also rotate, make bold , italic and underline text. We can also align text accordingly. And a lot many things were discussed regarding artistic text.
We then moved on towards paragraph text. Paragraph formatting is very important when we design corporate flyers, brochures, newsletters, company profiles or newsletter advertisements rich in content. We discussed in detail:
1) Text Editing Panel (with spell check, grammar check and letter case etc).
2) Tabs Setting (keeping in view practical and professional needs of freelancers in particular.)
3) Column Setting (How to create columns, link text frames, and adjust gutter in between).
4) Drop Cap (How to adjust the drop cap and indent)
5) Font Playground (To preview how font/ typeface looks before we hit OK)
6) What The Font. We discussed we can select text on an image and go to myfonts.com to find out what font is being used on image.
7) The newly introduced Font Manager in CorelDRAW to add, organize, delete, download fonts etc. This panel is wonderful for all graphic designers.
Finally, we moved on towards text based logo design part. Starting this part, we shared a few graphic design tips and secrets that freelancers and graphic artists need to understand to come up with a successful coreldraw project. We used previously learnt tools (that’s why we always ask newbies to learn the tools first. When you are good with tool box, and you know how to use CorelDRAW, the projects become a piece of cake. In this part, we created text logos (simple, sleek and modern typographic logos just to make our point clear).
A few things were left untouched because of time constraints; however, we’ll complete those areas such as text on path or circular logos in next tutorial. That will be part 2 of this tutorial.
Watch this tutorial to master the text tool for professional coreldraw projects. Please do not skip or make haste. Your freelancing or design career demands that you invest your energies in the beginning to learn this software. It’s friendly. And it’s very much like Adobe’s Illustrator a vector program.
Wish you good luck in your learning endeavors and freelancing career.
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